Ferrari Purosangue: Complete Review of the First Ferrari SUV

Published on: Tue Nov 05 2024

Ferrari Purosangue: Complete Review of the First Ferrari SUV

The Ferrari Purosangue marks a revolutionary moment in automotive history—Ferrari’s first SUV that maintains the brand’s uncompromising performance standards while delivering practical utility. Featuring a naturally aspirated V12 engine and sophisticated all-wheel-drive system, the Purosangue transforms the notion of what a Ferrari can be. This comprehensive review explores every aspect of this groundbreaking vehicle.

Design & Styling

Revolutionary Design Philosophy

The Purosangue represents Ferrari’s bold entry into the SUV segment, maintaining the brand’s performance DNA while offering unprecedented practicality. Its name, meaning “thoroughbred” in Italian, reflects Ferrari’s commitment to maintaining its racing heritage even in an SUV format. The design successfully blends Ferrari’s traditional sportiness with the elevated ride height and practicality expected from an SUV.

Exterior Design

The Purosangue features Ferrari’s signature design language adapted for SUV proportions:

• Aggressive front fascia with distinctive headlights
• Aerodynamic bodywork optimized for performance
• Elevated stance with commanding road presence
• Carbon fiber components for weight reduction
• Active aerodynamics for enhanced performance

Interior Craftsmanship

The interior combines traditional Ferrari design elements with modern luxury and practicality:

• High-quality materials throughout
• Driver-focused cockpit design
• Spacious four-seat configuration
• Premium audio and entertainment systems
• Exceptional build quality

Performance & Engineering

Powertrain Excellence

The Purosangue is powered by a 6.5-liter, 715 horsepower naturally aspirated V12—an evolution of the engine found in the 812 Superfast. This engine configuration represents one of the last naturally aspirated V12 engines in Ferrari’s lineup, making it historically significant:

• Engine: 6.5-liter naturally aspirated V12
• Power: 715 horsepower
• Torque: 528 lb-ft
• Performance: 0-60 mph in 3.3 seconds
• Top Speed: 193 mph
• Fuel Economy: 12 mpg city / 15 mpg highway / 13 mpg combined

Transmission & Drivetrain

The Purosangue features Ferrari’s advanced dual-clutch transmission, shared with the Roma and SF90, which has demonstrated commendable reliability. The sophisticated all-wheel-drive system provides exceptional traction while maintaining the engaging driving dynamics expected from Ferrari.

Performance Characteristics

The Purosangue delivers Ferrari-level performance despite its SUV format:

• Lightning-fast acceleration
• Precise handling characteristics
• Exceptional braking performance
• Engaging driving dynamics

Technology & Innovation

Advanced Electronics

The Purosangue features Ferrari’s latest electronic systems:

• Side Slip Control for enhanced stability
• Advanced traction control systems
• Multiple driving modes
• Active suspension system
• Predictive adaptive suspension technology

Infotainment System

The infotainment system provides comprehensive functionality:

• High-resolution touchscreen display
• Navigation with real-time updates
• Premium audio system
• Smartphone integration
• Rear passenger entertainment options

Driver Assistance Systems

Modern safety features include:

• Adaptive cruise control
• Lane departure warning
• Blind spot monitoring
• Automatic emergency braking
• 360-degree camera system
• Night vision system

Driving Experience

SUV Practicality Meets Ferrari Performance

The Purosangue successfully combines SUV utility with Ferrari performance:

• Elevated ride height for visibility and ground clearance
• Practical cargo space for luggage
• Comfortable seating for four
• Excellent visibility
• Daily usability

Performance Driving

Despite its SUV format, the Purosangue delivers exceptional performance:

• Precise steering feedback
• Excellent body control
• Powerful braking performance
• Engaging driving dynamics
• Track-capable performance

Daily Usability

The Purosangue offers surprising practicality for a Ferrari:

• Comfortable ride quality
• Spacious interior
• Easy-to-use controls
• Practical cargo capacity
• Excellent ground clearance

Interior & Comfort

Material Quality

The interior features premium materials throughout:

• Hand-stitched leather upholstery
• Carbon fiber trim
• Aluminum accents
• Soft-touch surfaces
• Customizable finishes through Ferrari’s Tailor Made program

Space & Practicality

The interior provides exceptional space and comfort:

• Spacious seating for four
• Generous cargo area
• Multiple storage compartments
• Flexible configuration options

Customization Options

Ferrari offers extensive customization through its Tailor Made program, allowing owners to create truly unique vehicles with bespoke colors, materials, and configurations.

Ownership Cost Analysis

Purchase Price and Options

In 2025, the Ferrari Purosangue’s starting price in the United States is approximately $428,000 to $440,000, with many cars easily crossing the $500,000 mark once personalized through Ferrari’s custom Tailor Made program. In European markets, pricing begins around €390,000, commonly exceeding €450,000 with options. The high customization capacity makes nearly every Purosangue unique, and Ferrari limits annual production to maintain exclusivity. By 2025, global allocations remain booked for 18–24 months, a testament to continuing demand among established clients.

Significant Optional Equipment:

• Custom paint finishes: $13,600–$51,000 USD
• Carbon-fiber trims and performance packages: $20,000–$80,000 USD
• Leather and Alcantara interior configuration: $30,000–$60,000 USD

Annual Operating Costs

Owning a Purosangue involves substantial long-term costs. Typical owners spend roughly $25,000–$40,000 annually maintaining the car in peak condition:

• Insurance: $12,000–$18,000 annually (reflecting the vehicle’s high value and performance classification)
• Fuel: $5,000–$6,000 annually (premium fuel at 13 mpg combined, assuming 10,000 annual miles)
• Maintenance: $3,000–$7,000 annually (routine services covered by Ferrari’s 7-Year Genuine Maintenance Program)
• Tires and Brakes: $3,000–$6,000 annually (annualized costs)
• Taxes and Registration: Varies by jurisdiction but typically substantial

Total Annual Cost: $30,000–$60,000 exclusive of taxes and customs duties.

Depreciation

Depreciation has proven more controlled than expected for such a high-end model. UK price data collected between mid-2024 and mid-2025 reveals a drop from £518,000 to £403,000, a decline of roughly 22%, considerably milder than the 30–40% norm for luxury SUVs. A well-maintained Purosangue retains approximately 75–80% of its value after three years, depending on mileage and provenance. Early adopters who paid dealer premiums have absorbed the sharpest losses, but the car’s limited supply now sustains stable resale values.

Maintenance & Service Requirements

Ferrari’s 7-Year Genuine Maintenance Program

Ferrari’s Purosangue includes the brand’s familiar 7-Year Genuine Maintenance Program, covering all scheduled service, parts, and labor, regardless of mileage. This program guarantees that annual servicing and essential items—like filters and fluids—are handled by Ferrari-trained technicians.

Routine Maintenance Costs

According to cost analyses from Ferrari service centers, the following breakdown applies to typical European and U.S. owners:

Routine Maintenance:

• Annual scheduled service: €1,500–€3,000 ($1,600–$3,200)
• Oil & filter replacement: €800–€1,200 ($850–$1,300)
• Brake inspection and calibration: €600–€900 ($650–$950)
• Tire replacement (Pirelli P Zero Corsa or Michelin Pilot Sport): €2,000–€3,500 ($2,100–$3,700) per set
• Battery maintenance / tender installation: €700–€1,000 ($750–$1,050)

Major or Exceptional Servicing

Major Service Items:

• Carbon-ceramic brake replacement: Up to €20,000 ($21,000) per full set; recommended after ~60,000 km or extreme use
• Engine components or transmission repair: €10,000–€30,000 ($10,600–$32,000) for advanced intervention
• Suspension or fault diagnostics: €1,500–€4,000 ($1,600–$4,200), depending on component complexity

Service Requirements

Certified Ferrari garages use proprietary diagnostic software, and owners are strongly cautioned against using non-authorized mechanics. Not only could non-OEM servicing compromise the warranty, but it also dramatically reduces resale value.

Service Intervals:

• Ferrari’s service intervals stipulate inspection every 15,000 km or annually
• Owners driving aggressively—especially in warm climates—may shorten this to every 10,000 km
• Failure to follow official schedules can result in premature wear or even invalidate warranty support

Reliability Analysis

Overall Reliability Assessment

The Purosangue’s defining attribute—its 6.5-liter, 715 hp naturally aspirated V12—is an evolution of Ferrari’s F140 family, a proven powerhouse shared with the 812 Superfast and Competizione. Though mechanically robust, it requires stringent maintenance attention.

Powertrain Reliability

Owners report extremely strong mechanical reliability for the powertrain, though concerns persist around battery drainage and electronic sensor calibration—issues familiar to all recent Ferraris. The car’s advanced dual-clutch transmission, shared with the Roma and SF90, has demonstrated commendable reliability, providing seamless performance even under heavy load.

Common Issues and Concerns

Key vulnerability points highlighted by specialized technicians include:

• Suspension Wear: Adaptive dampers occasionally require recalibration
• Software Updates: Infotainment glitches and microcontroller resets
• Door Actuator Malfunctions: A known issue for early models corrected in 2025 updates
• Battery Drain: If not driven regularly, battery drain can occur

Importance of Regular Servicing

Specialist garages emphasize that regular servicing is essential not only for reliability but also for resale value preservation. Typical maintenance checks include:

• Full fluid diagnostics
• Tire tread and pressure audit
• Ceramic brake inspection
• Power steering fluid test
• Chassis software calibration
• Air suspension adjustments

Neglecting small issues, such as faint cold-start noises or minor belt misalignments, can escalate into major engine complications exceeding €10,000 to repair. Thus, maintaining a precise service log and authorized workshop signature is fundamental for ownership integrity.

Reliability Ratings

Owner sentiment reflected on enthusiast forums and luxury market reviews indicates that reliability perceptions have improved substantially compared with Ferrari’s pre-2010 vehicles. The Purosangue—despite its complexity—delivers well above-average sturdiness among ultra-luxury SUVs, outperforming competitors like the Aston Martin DBX707 and Lamborghini Urus S in owner satisfaction.

Used Market Analysis

Market Performance

The used Purosangue market has become one of Ferrari’s most competitive segments. Listings in mid-2025 show vehicles priced between $630,000 and $650,000 USD with mileage under 2,000 miles. Many early buyers paid markups above MSRP, and today’s pre-owned units often sell near the same levels due to constrained factory supply.

Value Retention

Market data illustrates monthly median values stabilizing at £399,000–£429,000 in mid-2025, implying the car’s rapid transition from speculative hype to sustained desirability. Units with custom interiors or rare color palettes attract higher offers, while those lacking Ferrari’s full service history can see 10–15% value depreciation.

Collector Appeal

Overall, the Purosangue’s resale curve resembles Ferrari’s most collectible GTs rather than typical SUVs, partly because it delivers luxury utility without lowering the brand’s performance ethos. Its exclusivity and naturally aspirated V12 configuration—likely the last of its kind in a Ferrari crossover—ensure long-term collector appeal.

Long-Term Ownership Outlook

Ferrari’s 3-year unlimited mileage warranty and 7-year maintenance plan guarantee peace of mind for the initial ownership phase, after which extended warranties—typically €6,000–€9,000 per year—are highly recommended. Electronic sophistication means even minor lapses in servicing can cause disproportionate costs, so continuous oversight is necessary.

Comparison with Competitors

vs. Lamborghini Urus

The Purosangue offers superior refinement and a more sophisticated driving experience, along with the exclusivity of a naturally aspirated V12. The Urus provides more aggressive styling and slightly better performance figures, but the Ferrari offers better value retention and a more exclusive ownership experience.

vs. Aston Martin DBX707

While both offer exceptional performance, the Purosangue provides Ferrari’s legendary V12 engine and superior brand cachet. The Aston Martin offers more traditional luxury and potentially better value, but the Ferrari delivers unmatched exclusivity and collector appeal.

vs. Range Rover SV

The Purosangue offers superior performance and driving dynamics while maintaining similar luxury. The Range Rover provides better off-road capability and more practical features, but the Ferrari delivers unmatched performance and exclusivity.

Verdict

The Ferrari Purosangue transforms the notion of a Ferrari, merging SUV practicality with the visceral thrill of a high-revving V12. Yet, the ownership experience remains resolutely Ferrari—expensive, specialized, and driven by craftsmanship and exclusivity. Initial prices approach half a million dollars, with annual upkeep that can exceed $50,000. However, buyers benefit from factory maintenance programs and slower depreciation than many super-SUV peers.

Mechanically, the Purosangue ranks among the most reliable Ferraris ever built, though its complex electronics demand consistent professional oversight. In financial terms, it is a costly endeavor—an asset as much as an indulgence—but one rewarded by unmatched emotional and driving engagement.

For collectors, it is already historic: the last front-mid V12 Ferrari crossover before hybrid electrification reshapes Maranello’s identity. The Purosangue represents not just a vehicle purchase, but an investment in automotive history and Ferrari’s evolution as a brand. For those who can afford the substantial costs and appreciate its unique position in Ferrari’s lineage, the Purosangue offers an ownership experience that transcends traditional automotive categories.

The Purosangue proves that Ferrari can create vehicles that are both incredibly practical and emotionally engaging, making it ideal for those seeking the ultimate in luxury SUV ownership without compromising on the brand’s legendary performance heritage.